Urzuv is a fashion label that presents the finest works of kashmiri craft. It is a small step towards putting the spotlight on Kashmir’s craftsmanship, which is rarely spoken about. It aims at bringing a fresh perspective to a generations-old craft by creating new-age designs while keeping the tradition alive. Their conceptualisation and tailoring are done in Bengaluru and the hand embroidery is executed through a team of artisans in Kashmir.